Apply the concept of audience to one of your media productions.
Three questions:
why do audience chose to consume certain texts?
how do they consume texts?
what happens when they consume texts?
There are three theorists of audience that we can apply to help come to better understanding about the relationships between texts and audience.
- the effects model or the hypodermic model.
- the uses and gratification mode-
- reception theory
PIES
personal identification
Information- newspaper, news, documentaries
Entertainment
Social Interaction-
reception theory
decoding/ encoding
preferred reading
negotiated
oppositional
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