Monday, 29 January 2018

digital technology essay 1st draft

I began year 12 with a basic understanding of editing software and my initial knowledge was limited to programs such as windows movie maker. This type of software was not professional and limited creativity. Coming into year 12 I had never used premiere pro. One of the first tasks completed in year 12 was a basic editing task where we combined clips of dancing animals. This task enabled us to begin to learn that basics such as importing clips of videos and mp3 to go with the videos. We also altered and cropped the length of videos. This task did not really allow for any creative input and was simply to get us used to a new software.
We also practiced editing with our preliminary task copying an opening sequence of Juno. This enabled us to practice our editing skills further as we had to match the narrative and put the clips in order. That was later an effective tool for our film opening as collectively throughout the tasks we got more familiar with the software. Upon creating our film opening I was still unfamiliar with many aspects of premiere pro. Through trial and error of editing our film opening was created using tools such as effects for black and white, straight cuts for the scenes in order to keep the editing continuous. 
 Something which I can now look back on is how the editing was of poor quality something which could have been improved on would have been how smooth the editing appeared to the audience and how the effects were used for transition. The black and white effect used could have been editing further to appear grainy to further highlight the flashbacks. The sound quality is poor and could have been changed as well as this now I have more experience with premiere pro our film opening could have been editing with colour correction to make it look better quality.
In year 13 we used that same editing software which I had familiarised myself with in year 12. Upon completing another preliminary task, I found YouTube was a great source to learn new editing skills. I used YouTube to learn new skills, manipulating the colour to match the music video we were copying. This was useful as it allowed me to be more creative with my editing in comparison to editing a film opening. The quality of editing can be recognised throughout all of our editing tasks as our experience and knowledge broadened. When editing our final music video a variety of effects were used to change the colour, we used matte track key, qaussian blur, brightness and contrast, warp stabilizer and many others to make our music video looks as professional as possible. We also used skills initially learnt in year 12 such as ordering our clips to create a narrative, slowing down the video and making them faster to ensure of lip sync matched. All of our editing skills throughout year 12 and 13 have combined and contributed so that I could create the best possible outcome for our final music video, all the skills learnt were useful in allowing me to recognise what effects and edits match my target genre of video and how to use the tools to my advantage to make my video aesthetically pleasing to my audience.

Presentational software was a large contributor throughout both years as it allowed us to plan, research and evaluate and then represent what we found.
In year 12 my use of presentation software was very basic, and was limited to emaze, slide share and PowerPoint these were much less advanced in comparison to the software I used in year 13. The software’s were very basic and many of the layouts used were a pre-set template, although this made creating a presentation quick and easy it was less creative and less aesthetically pleasing and was simply created to present the information. In year 13 I explored more ways to present my work using new presentation tools such as prezi, visme and also create videos and screen casts. Screen casts were great to help develop my work in detail as it allowed me to talk over the thing I was presenting. Screen casts and videos also meant that my presentations were more personal and in much more depth allowing the audience to fully understand the points which I was making. It can be seen throughout year 12 and 13 that my presenting skills have adapted to be more advanced as I investigated new ways to show my work. This has contributed to my media production outcomes as it has allowed me to research, plan and evaluate my worth in much more depth with further analysis.

In year 12 I mainly used YouTube to upload editing tasks and my preliminary task as well as my film opening so that I could later add the links to my blog and make it accessible to the rest of my group as well as friends and family and other peers so that we could get feedback. I recognise now that this was not an efficient use of all the things which I could have taken advantage of from YouTube. In year 13 YouTube played a much larger par in my research and planning of creating a music video.  I used  YouTube to find a song which didn’t already have a music video I was able to take inspiration from other music videos as well as from other student videos for when I was planning my music videos sequence. For planning aspects of our music video, we created stealomatics where to took clips from YouTube and put them together. Similarly, as in year 12 I also used YouTube in year 13 to upload y videos so I could then add the link to my blog, it also made the video assessable to the rest of my group and like in year 12 made it easy to gain feedback as it was online anyone could watch it at their convenience.

The camera used in year 12 was a school camera. It was of much lower video quality in comparison to the camera used in year 13.  We used a ….. in year 12 to film our film opening. We also used an iPhone to take photos for our film poster and found that the quality of the image on iPhone was much better than using the camera which we had access to from school. In year 13 we had access to a much better camera we used a cannon….. to film our music video and also to take photos from our photoshoot which were used for our print work we also used the cannon…. To film our artists interview, the digital technology used from year 12 to 13 was of a much higher standard and has contributed to our media products as the quality can be seen to improve making the videography and photography look more professional.

The software’s used in year 12 to create our print work were of a much less professional standard I used tools such as PowerPoint and word to create our film opening poster the outcome although looked like film opening poster was of much lower quality in comparison to if I had, had the skills I have now to use Photoshop. The images used were pixelated and although represented our film opening well could have been created to appear more synergetic with the rest of our products. In year 13 I worked hard to ensure all ancillary texts and our music video was portrayed as one product with the synergy used. For this I used Photoshop to create a digipak, poster, digipak advert and tour poster.  The images used throughout showed a strong synergetic comparison and can be viewed at a high standard as the program used created a more professional finish. We used Photoshop to ensure all fonts, colours and sizes matched throughout our products. Our digital technology use can be seen to develop throughout our print work from year 12 to 13 as the standards can be seen to improve this has contributed to our media products making them more aesthetic and improving the quality of our work.
I used wix to create a website in year 12 however I used a pre-set template which was a basic layout there was no synergy with the rest of my music video or poster and the website did not have many pages, the website was not specific to the film opening as I didn’t know how to change it.  My digital technology skills had developed in year 13 as when creating a website for our music video although I still used wix I developed my own layout and adapted pages in order to suit my target brand and artist image and to also include multiples pages of information about my artist and her music. Our website was created to match our synergy, it was created overtime and was continuously added to so signify our artist. The website appeared more advance and professional in comparison to the way our website looked.

Blogger was a large part of digital software which was used throughout both year 12 and 13 to keep track of our work and for our work to be accessible for our teacher’s peers and examiners. In year 12 I was getting used to using blogged to upload posts although it was a simple layout I realise now I have more experience that I didn’t fully take advantage of all the gadgets which could be added to make my blog easier to navigate. In year 13 I recognised and had come to terms with blogger from my year 12 coursework I now acknowledge how the online resource made it easily accessible from anyway so that I could keep on top f my work and upload frequently after becoming more familiar with blogger I was able to make my year 13 blog more convenient and also matched its synergy with the artist I was creating and the music video construction I made. In comparison to my year 12 blog my year 13 blogger was much more organised and presented in a more mature aesthetic way.  


Throughout year 12 and 13 my digital technology work can be recognised to improve and develop over time this has contributed to my media products out come as they can be viewed to be more polished and developed with a more professional finish.

Digital technology essay plan

Explain how your digital technology  skills have developed over time and how this has contributed to your media  production out comes.


  • editing software - premiere pro 
  • presentations- emaze, prezi, powerpoint, visme 
  • social network - Facebook, twitter, Instagram 
  • youtube
  • camera, iphone 
  • print work- Photoshop
  • website- wix
  • blogger
  • survey monkey 
plan: 

Editing 
year 12
In year 12 we had a basic understanding of editing.
my initial knowledge in editing was limited the only experience i had  was on windows movie maker. this type of software was poor quality and had limited creativity, it was not professional at all 
i had never used premier pro before starting this course and had a lot to learn about the software. I initially had to learn a lot of the basics such as importing videos and altering the lengths f the clips.  through a basic editing task we called dancing animals i learnt new effects how to combine clips, change the speed of clips and add music over the top.  something which i could have improved through my use of editing software in year 12 was making the transitions smoother so that they were not jumpy. 

Coming into year 12 we began learning to editing on premiere pro by creative dancing animal video- basic editing task.  Imported video, used basic cuts, color effects, effects and transitions. no creative input was just used to learn about the tool premiere pro had to offer.

Juno and prelim- basic cuts, played with inserts, effects, sound effects still early stages of learning. 

Films opening-  straight cuts, black and white for flashbacks to add to and help portray the narrative.  Music on top of video- limitations now looking back we could have played around with more effects making black and white more grainy to add to the old effect. poor sound quality could have been adjusted. Colour correction. 
year 13 
premiere pro- more advanced software are professional, enabled us to be be more creative  with our music video.
Broadened knowledge 


Presentation 
year 12 
in year 12 we used basic presentation software such as Emaze, slide share, power point. these were much less advanced in comparison to presentations we now use in year 13 the presentation tools used in year 12 were easy to use and only basic knowledge was needed. Many of the layouts used were preset so all that we had to do was add our own information this meant that creating a presentation was less creative.
year 13 
in year 13 we have explored many more ways to present our work by using other software such as Visme, prezi, screen cast these are much more advanced which allowed us to include more detailed  of our work it also made presenting more interesting as we now had a variety to ways to show our work instead of just using the same ones.  presentations such as screen cast meant that the presentation was much more personal and could be in much more depth as you could talk over the things which were being spoken about allowing the audience to fully understand the points you are making.

Social network 
year 12 
in year 12 we mainly used social network to communicate with each other within the group this was  to arrange different tasks, days we were filming and availability and meant that we could be organised. We also created a Facebook page for our film opening however we were much less active and didn't not use it as much as we could have. after creating our music video I can recognized the importance to be active on social media as it plays such a large part within the marketing industry of a product and can establish and help interact many fan bases.
Year 13 
in year 13 we like in year 12 used social media such as WhatsApp  to communicate with each other in the group to plan filming and availability. we used social media a lot more in year 13 as through our research we recognized the importance of interaction especially then creating our artist image and brand it was an important part of out planning .


youtube 
year 12
we mainly used youtube in year 12 to upload our film opening and other videos so that we could later add links to our blog, we also used youtube to find un-copyrighted music to use on our music video.
Year 13 
in year 13 youtube played a large part in our research and planning phrase we used youtube to research other music videos so that we could gain inspiration for our own video. we also used it to find a song for our music video, one with did not already have a music video.
for our planning aspect of our coursework we created a stealomatics to plan and take inspiration from other music videos to plater create our own.
We also looked at other student videos to take inspirational from and to also mark for research
we also upload onto youtube to make our video, interview act easily accessible on various platforms.

Camera/ Iphone 
year 12 
we used a camera  to film our film opening this was camera borrowed from school which had a low quality image
we used an iPhone to take photos for our film opening poster as we found the quality of images was much better in comparison to the cameras we had access to to use.
year 13 
we used a cannon camera to film our music video, within the group we had access to a such better quality camera in comparison to year 12 this meant that the quality of our music video looked more professional.
we also used the camera to take photos for the photo shoot, again in comparison to when we used an iPhone in year 12 the camera had much better quality and more setting which could be adjusted throughout the photo shoot to gain the best result.
we also used the camera to film our interview.

Printwork 
year 12 
the software used to create our poster were of a much less professional standard we used software such as power point and word to create our film opening poster, the outcome although looked like a film opening poster was of much lower quality in comparison to if we had used Photoshop.
year 13
I used Photoshop in year 13 for various tasks such as to edit the digipak and  the photo shoot images used both on our social medias and on our digipak. The images were also used on our website an merchandise. I also used photo shop to create our music video poster, as well as our digipak advert.

website
year 12 
in year 12 we used wix to create our website this was a basic layout which didn't match the synergy of our film opening, the website didn't have many pages, and the web url didn't not show what our website was as we could not work our how to change it
year 13
in year 13 we also used six we created a website to promote our artist and brand,  on the website we uploaded our ancillary texts and music video. Our website was created to match our synergy, with various pages, we also uploaded merchandise which was created, and could take you to a buy page. The website was created overtime to signify who and what our artist has it appear much more advanced, creative and professional in comparison to the way our year 12 website looked.

Blogger 
year 12
in year 12 we were getting used to using blogger in order to upload blog posts and  keep track of work for our AS coursework. although it was a simple layout to use I did not fully take advantage of all of the gadgets which could be added to make my blog easier to navigate and access.

year 13
in year 13 I  recognized and had come to terms with the familiarity of blogger from my year 12 coursework I now recognized how the online resource made it easily accessible  from anyway in order to keep on top of work and to upload throughout the coursework process anything that I found inspiring, after becoming more familiar with blogger I was able to make the layout more convenient and match the synergy with there artist that we created. we could access group members blogs so that we could all keep on top of work and share ideas, we could also see our schools blog which applied us to see what tasks needed to be completed and also gave us other inspirations and ideas in order to make our coursework the best possible standard.




















Thursday, 25 January 2018

post production essay plan

Explain how your post production skills have developed over time and how this has contributed to your media  production out comes.

post-production anything after filming 

plan: 


  1. editing moving image
  2. printwork- used creative packages such as photoshop 
  3. website 
  4. use of presentational tools for evaluation 

1. editing 
year 12 what you did do and the limitations
initial knowledge in editing- only experience was on windows movie maker. poor quality no creativity. 
coming into year 12 we began learning to editing on premiere pro by creative dancing animal video- basic editing task. imported video, used basic cuts, colour effects, effects and transitions. no creative input was just used to learn about the tool premiere pro had to offer.
Juno and prelim- basic cuts, played with inserts, effects, sound effects still early stages of learning. 
Films opening-  straight cuts, black and white for flashbacks to add to and help portray the narrative.  Music on top of video- limitations now looking back we could have played around with more effects making black and white more grainy to add to the old effect. poor sound quality could have been adjusted. Colour correction. 
year 13
prelims- uncreative just copied another music video however we chose videos which were technically hard for editing- had to use you tube to earn some new effects on premiere pro, use colour adjustment to match other music video. 
Banana phone- learning new techniques, cloning, screen within a screen act. 
Music video give specifics name effects - effects colour adjustment, how many cuts in the first minuet? 
how did all this work make the final music video  better. 
  • better quality 
  • more professional 
  • creative
  • more effects 
  • set tone 
  • enhance theme
  • improve aesthetic
  • enhance genre and brand 
  • pace  
  • helped continue synergy of red as well as enhancing the rose motif 
compare to real media examples

2. print work 
year 12
poster- made on photoshop but the limitations were that we didn't really know how to use the program and the text is hard to see. 
year13 
tour poster- 
magazine -
digipak - photoshop to play around with colour effects to sharpen photos and add to our synergy. 

compare to real media examples e.g. ed Sheehan showed great synergy throughout his albums we wanted to have a strong synergetic recognisable theme the way he did so that are artist could be recognised by her brand and colour. 

3.website 
year 12 
In year 12 we used wix to create a website however this was a very basic use of a pre structured layout we had a limited number of pages and only included a homepage,  we did not manipulate anything and didn't match synergy. 
year 13
back grounds  different pages 
page names/ tabs changed 
colour scheme changed
font changed to match typography synergy of other products - folklore 
synergy of roses added. 
music video added a
add to professionalism and synergy throughout all of our ancillary texts and out main product. 

4. presentational tools 
year 12 
mainly power point 
not very professional 
not varied much 
year 13 
variety of new softwares used to vary our presentational skills. 




Tuesday, 23 January 2018

Section A overview

Section A
Theoretical evaluation of production.


·         2 compulsory questions  worth 25 marks each = 50 marks in total
  • Examination 
  • 2 hours
  • 1 hour each section 
  • Candidates are required to answer 2 questions in section a
  • 30 minuets each question section A

Question 1a
Describe and evaluate the skill development over the course of production work from our film opening and music video.


  1. digital technology 
  2. research and planning 
  3. post production 
  4. using conventions from real media texts 
  5. creativity (-will never come up on its own) 

Show progress over time- from AS to A level; start to end 
Be reflective and self critical. 
how has the progress made your work better?
specific examples from your work e.g. how many cutes, what edits ect. 
reference real media examples. 

Explain how your post production skills have developed over time and how this has contributed to your media  production out comes.

plan: 

editing moving image
printwork- used creative packages such as photoshop 
website 
use of presentational tools for evaluation