exam papers 2010+

Jan 2010

1A
describe how
research and planning
creative decision making

how you did it
evaluate your skills
range of examples

research
12- titles, genre conventions, mise en scene,  target audience
13- musi video theorists, similar artists, real media texts, editing, genre typicality.

name specifics you researched real media texts

planning-
12- prelim, film opening, story boards, shooting schedule, props, setting,
13- prelim, music video, storyboard, risk assessment, software, hardware, digipak, magazine cover.

1B
representation


2
identify key representations of British youth
vulnerable teen
hoodie horror
role models

use case studies

intro
history-specific details- names of characters, camera angles, editing, costume act.
apply theory


ill manors- negative but...
vulnerable teens

June 2010 

1A- Real Media Texts 

DISTINCT
use creative language 
did you conform or subvert 

AS- youtube to rearm films in the same genre- codes and conventions go genre- give specific examples 
A2- Looked at other digipaks, websites, music videos 

give specific examples for each point. 

1B Genre 

theorist
make references to particular genre
conform or subvert to typicality of your chosen genre.
definition of genre
theorist and quote 

steve Neal- no pleasure in media without a difference in text.
chandlers theory 


could start each paragraph with a theorist and discuss how this impacted your production, if you subverted or conformed why? how? 

DISTINCT 

2 
past present future 
what power does the media have? 

representations of youths class presentations

BBC Some girls aired up to 2014 
bbc3
comedy about girls
2012-2014
target audience of 15+ young women
female version of inbetweeners
south London
16 years old
multi-cultural
protagonist- normal, smart, caring, considerate, level headed- she shows a positive representation of youth relatable.
amber- gullible, stupid, always wants her own way, sex obsessed, shows them in a negative light.
saz- sarcastic, strict religious family
holly- chav, no respect for school, trouble maker, takes care of her siblings, anger issues, negative represenation

uses and gratification theory
teenagers can identity with the show.

Misfits 
2009-2013
5 series 37 episodes
target audience of young adults
channel E4
conform and subvert to typical teen representations.

Bad education 
first aired 2012 BBC3
second series BBC Iplayer
15+
middle/ lower class students characters
characters are different exaggerated stereotypes

Top boy 
crime fiction
2 seasons 8 episodes 70 mins each
2011-2012
young teen characters
drugs, violence, gangs
majority black characters
stereotypes
negative representation
Hackney, East London
sympathetic of characters background

real life representations.
 Archie Hewlett 22 years old, luxury shoe maker 2014 duke and dexter.
Ben Francis age 19 gym shark, 2012
Guy Riese 'Uplearn' uses cognitive science to help students achieve good grades.

Undateables 
 Reality series
follows people with disabilities
8 series
first episode 2012 continued for 6 years
Channel 4
wide target audience 16-45


The A word 
2016-2017
autism
Two series
Representation suggest the disability in youth is unwanted and is annoying to he surrounding people.
BBC one - mainstream middle class audience.

The end of the F***ing world
comic book based tv series
channel 4 and Netflix
24th October 2017
James-outcast, mental illness, stereotypes of reckless teen
Alyssa- isolates herself, outcast, masculine,

chewing gum
2015
E4
2 seasons 12 episodes
restricted virgin, religious, 24 years old
rejects stereotypes life on a council estate as setting is near represented negatively
subvert- no violence characters are likeable
conform- criminal, sexual, lazy, involved with drugs.
directly communicates with audience breaks the 4th wall. audience are her own age relatable character.

Fresh Meat
4 seasons
2011
channel 4
Wednesday 10pm
target audience teens, young adults
comedy
always drunk, taking drugs, sleeping around.
negative representation of youths

Brotherhood 
2016
gangs
murder
violence
protagonist tries to change his life but must return to criminal behaviour to stop the people who want him dead and also killed his brother.
attempt to show positive representation but ultimately ends up negative.
continued from kidulthood and adulthood.

Crime 
Rise in stabbings
London murder rate is higher than in New York
To whom it may concern - Lennie James poem

Just Boys 
online gaming
can online friends be friends in real life?
bbc3
shines light on mental health issues
relatable real life

BBC news night- do children in the uk spend enough time outdoors? 
children spend less time outdoors than prisoners

Misfits 

Nike LDNR 


'London needs you alive' campaign 

q2

1st page - how teen representations are exaggerated
next- argument look at both sides of representations yes there are stabbings but look at the positive teens- media represents negative minority.

how does media representation affect teens e.g. is it harder to get jobs.
do you affect the media/ or does the media affect you?

what do you think will happen in the future?


talk about how majority of teens are not like the representations.

past
present
future

key terms

Mediation	Manipulation of the truth to create a certain representation in the media.
Gatekeeping	When the media institution selects what information to give to the audience.
Hegemony	Elite views forced onto the passive masses.
Dominant ideology	Widely held view, which is difficult to contradict.
Liberal Pluralism	Freedom to have lots of voices and opinions. May fight the dominant ideology

PPE what we should have included

EAT examples, analysis, terminology

What your skills developed/ how look at your creative decisions.

Blogger- digital notebook, upload
intro to premier- dancing animals
intro to film opening- Juno  effects, camera angles
Prelim-
film opening-  titles, font, colour, cuts, transition  USE REAL EXAMPLES FROM FILM
Music video- Prelim, Lip sync, planning, research into other videos, real media texts, stealomatic, HOW you were creative.
photoshoot
word/powerpoint/publisher- photoshop  Digipak  6 images how were they creative
wix- hyperlinks, social media,


DRCAGES - with examples from camera, wise en scene / textual analysis
settings
themes

Identify a strength in your assessment?

what are the areas you need to improve?
structure 
use specifics and specific examples.

what do you need to focus on for your next assessment?
Planning my structure
use specific examples from my produces to back up my points- editing tools, camera shots

Clay Shirky End of audience 2009

social capital

the moment were living for is the largest increase in expressive capability  

only 4 periods in the last 500 years media as changed enough

1. printers

2. telegraph, telephone 

3. photos, recorded sound, movies

4. electromagnetic signal- tv and radio 

media that is good at creating conversation is no good at creating groups 

media that is good at creating groups is no good at creating conversation.

internet gives group and individual conversation 

Internet becomes the carriage for all other media phone calls, text, tv, social media all carried by the internet, every media is next door to every other media. 

audience can now be producers instead of just consumers 

news stories are found from twitter before any official reports- news is reported live on twitter. 

gives power to citizens 

china is probably the best social manager in the world 

people can interact with higher powers and create conversation with each other. 

ametures are more than professionals 

most media that is produced now is produced by ammetures  

In real life documentary 2013

Beeban Kidron

describe
in detail

setting Different settings for the different people shows representation of the person and their addiction.
themes- addictions to media outlets
icons- computers, mobile phones, laptops, games console, internet and media outlets.
narrative- each teen has a different type of media addiction which affects their lives in different ways putting them at risk, making them loose out on life opportunities but also providing an outlet for expressing themselves.
characters- Ryan and ben 15 porn addicts, page 15 addicted social media and her phone- her addiction put her in an unsafe position with males because they stole her phone , Tobin addicted to video games kicked out of Oxford missed his opportunity because he didn't revise as much as he should have spend alternative time on games console , tom 15 came out on twitter and replaced real relationships with online relationship although his relationship seemed safe could potential cause a dangerous situation, social media made an easy outlet for him to express his true sexuality and made it easier to tell his parents and meet other people who share his sexuality. Each character very young had different experiences with media many resulted poor life choices or put them in danger in some way, were some positive effects of media such as outlets to express themselves- easier to be truthful behind a screen than in person.
textual analysis

Facts:
40/100 of teenagers spend more time with their friends online than in real life.
dopamine gives the thrill
look at phones 150-200 times a day

Ill Manors 2012

Ill Manors representation of youths

DISTINCT

describe
in detail
settings- London, flats, car park, streets, alleys
themes- violence, drinking
icons- fire, drinking, cigarettes
narrative- youths are a rough, and bad no negative influences, people should be scared of them.
characters- thugs, hoodies
textual analysis-

youth research

Teenage worries 
Exams
Jobs
Money
Future aspirations
Driving
Mental Health
Gangs
Insicurities
Fear of missing out
Family and friends
Trying to please everyone

Hegemony in news representation of youth/teen/ teenagers. 
view produced by predominately  by middle class males, christian ,straight , Middle Aged.
These views infiltrate media texts and ensure other voices do get heard.

Tony Blair began anti social behaviour disorder- tagging

National Service
Every 16 year old eligible for non compulsory scheme.

Properganda
A form of communication aimed at influencing the attitude of a community toward some cause or position.

How does Moral panic emerge?
Rise in anti social acts
Shocking incidents
Scapegoat found in popular culture

Media exaggerate
keeps the panic going

Plan b Ted talk

-no respect for authority because they felt they were ignored by society like stye didn't belong.
- didn't listen to anyone apart from music inspirations e.g. rap artists
- their words guided youths but some of those words were negative.
hip-hop like poetry or reading a book.
plan b wanted to change things change newspapers and news that he didn't agree with.
didn't agree with the mentality a lot of children had
children from broken families surrounded by drink and drugs and parents that were negative influences
children abused physically or mentally
one positive person can change a persons life.
wanted representation of ill manors to be accurate
demonisation of the youth
how can you judge these youths if you've never met them... judge them on what you see in the media.
beat into apathy
don't let the media sway you, don't be naive

Ill Manors- film

Describe

in detail

setting

themes

icons

narrative

characters Aaron( Riz Ahmed) raised in foster home ,Ed skin head raised in foster care, been to prison  Chris- horrible, sleazy, Arron and ed both make a female feel herself. Kirby been to prison preying on younger girls, 

textual analysis 

created by ben drew (plan b) - rap artist, British, white male, born in forest gate, expelled from school. no contact with his dad since he was 6,
made in east London
created the film for awareness

what negative representations do we see?
drugs- Chanel,christ,kirby,jake, cannabis,crack,heroin
prostitution- Michelle to fuel heroin addiction
violence- guns, kidnapping, knives, fighting, e.g. Jake, Jodie.

what positive representations do we see?
some morality and compassion- Aaron pays for funeral.
maternal instincts- Jodie and babies mum, Michelle
song loyalty- family and friendships
some inbuilt morality and sense of justice- Ed saves baby

what are the massages coming from Ben Drew? 
What leads people to make theses choices?
Bright costumes- adults face Jake to wear black stripped of innocence.
It is adults that destroy the future for these children.
it is the system which fails these people. what choice do they have?

Throughout the years

Britain through the years ...

50's
adverts very racist and sexist.
experimental fashion

60's
swinging 60's
optimistic era
civil rights protest
Martin Luther king 1963
man on the moon
jfk assassination
hippie
teens had more free time
tv and magazines aimed at the teens
the Beatles
the Rolling Stones
teens had more money
James Bond films were popular
mini skirts - invented by British designer
troll dolls
go-go boots
tie-dye tops
lava lamps
mods- affluent post war Britain
beginning of the media talking about brawls although it was only minority
qaudrophilia trailer

70's
the Beatles break up
uk currency charges to pounds
Bloody Sunday
enter the eu
mobile phones 1973
1977 evils presley found dead
1977 apple make their fist computer
David bowie
Micheal Jackson
the eagles
Star Wars
jaws
grease
rocky
bohemian spirit
roller-skating and disco
mums joined work force
teens had more freedom
women empowerment
dads army
black power movement
black is beautiful movement
hippies
feminism
heavy metal
punk rock

80's
Margaret thatcher becomes prime minister
John lennon assassination
HIV discovered
birth of prince William
British coal mine struck
Ethiopian famine death toll reach 1 million
charles and lianas wedding
MTV was born
fist case of AIDS reported.
 IRA bombs strike conservative conference in Brighton.
titanic wreck discovered
new coke recipe
Margaret thatcher elected for the 3rd time
end of Cold War
fax fur created to prevent animal slaughter.
aids test developed
charts dominated by pop artists
queen
madonna
prince
the cure
wham
Micheal Jackson
girls just wanna have fun- cyndi Lauper
Annie
indiana jones
eastenders
coronation street
only fools and horses
latch key kid

90's
tamagotchi
rave culture
ecstasy culture
four weddings and a funeral
pulp fiction
comedy shows
have I got news for you
skirts over trousers
slip dresses
boys bleached the ends of their hair
kate moss
Budweiser advert Wass upp
spice girls
nelson Mandela freed
world trade centre bomb
princess Diana killed in car accident.
bill Clinton impeached
the gulf war began
first sheep cloned

2000's

Media language Essay

Apply the concept of media language to one of your media productions.

For my music video in year 13 I used an indie rock song. We wanted to create a bold image for are artist and continue that throughout our music video and ancillary texts. To do this we used media language such as camera, editing, sound and mise en scene. We created synergy across our music video and other media texts which allowed us to establish our target artist and branding image.

Mise en scene was important for my music video because it created a link through our media texts. The outfits which were worn throughout our music video continued the colour scheme throughout, even during outfit changes within the video the colour scheme of the outfits remained the same we focused on the colours denim, red and black these colours can also be seen throughout our ancillary texts; The colours used gave connotations, of boldness. Red signifying danger, love and passion iced with the colour black  giving connotations of power and mystery combined with denim and blue which symbolises wisdom. These colours combined show connotations of strength something which we wanted our artist to represent. We used outfits which were casual however still produced a bold image. We pulled away from theorists such as Laura Mulvey who suggested women were objectified in the media. We did not sexualise our artist and ensured our clothing was not revealing, we wanted our artists to remain relatable and to set an example similarly to the connotations our chosen colour scheme represented for our chosen audience; older teens. We used the outdoors as our setting as this provided a lot of natural lighting meaning we did not need to use any artificial lighting, this gave the effect of the music video being natural rather than artificial again making our artist look more relatable. The outdoors setting can be seen throughout all of our ancillary texts this heightens our synergetic impact on our audience making our cross media appear as one brand. The colour red became an icon throughout our coursework this can be seen in costume and make up as well as in motifs used within our music video such as red roses again giving suggestions of power, love and desire which would appeal to our audience. 

We wanted our music video to show the target genre but also show our artist as a bold relatable character. We showed this through our camera work. We used pan shots to show the artist and the scenery this was a useful establishing shot of the outdoors again linking out music video to the rest of our texts. We recognised Steve Neal’s theory and kept our camera work and shots different as we did not want to make it repetitive or appear boring. Steve Neal suggests genre is determined by two things how much It conforms and subverts to its genre how much it repeats and changes compared to others alike in the genre. 

We used editing to engage our audience and heighten the impact of our chosen genre; indie rock. We did this by using effects such as our use of linear wipe when adding our artists name to the beginning of the video this made it look more appealing and also match the beat of our song.  We changed the brightness and colour throughout the video on our clips so that they matched especially when shots were filmed at different ties. Changing the brightness and contrast also made the video seem more aesthetic matching our target visuals as we did not want it to bright but not dark either.  We used a warp stabiliser on some panning shots of location so that they fit into the editing making the shots more interesting than just a simple pan, these shots we good as they allowed us to establish our setting to our audience the effect enhanced the shot to match our target image for our video.  We used dust and scratches effect throughout the video to edit the grain of the visuals again this enhanced our genre and meant that we could achieve our target visuals to match our song and the image we wanted for our music video as slightly more grungy and indi rather than clear the way a pop video might appear.

We used Goodwins theory and used the tempo of the sound and matched that visually, we used editing to link the visuals and the sound. This was done by the use of ……. effect. We did not use any extra sound and only incorporated the sound on the top of our music video this was non-diegetic, we matched out lip-sync from the video clips of our music with the lyrics of the song so that it appeared that out actor/ artist was singing the song.

Audience essay

Apply the concept of audience to one of your media productions.

All media types have consumers. The group of consumers will be varied depending on the type of media and the age groups, social class, life style and interests of the consumer. Hereinafter I will explore the consumption of my media texts both my ancillary texts including my digipak and website and my indie-rock music video created for my year 13 coursework.

Once deciding our genre and themes for our music video we had to target an audience for the consumption of our music video. To find our target audience we looked at different age groups and what types of media different age groups consume, we then tailored our advertisement and video to these types of media which would be consumed by our age group which we decided would be older teens. An audience consumes texts in various ways depending on their age group and their exposure to media types. Our target audience of older teens have a large exposure to social media and online digital technology we used this as below the line marketing of our brand. Social media was an easy to use but effective way to communicate with our audience. We made all of our advertisement and also our final product available digital on various platforms such as Facebook, Instagram, twitter and YouTube as we found these were the most used social medias. 

An audience will choose to consume certain text depending on their age, gender, interests and various amounts of other exogenous factors, a key feature to look at when exploring texts consumed by an audience is the hypodermic model which involves ‘injecting’ information into the audience which directly received and accepted by the target audience, we did not use this theory as our media product was solely for entertainment purposes.

Uses and gratifications theory looks at why an audience seek out specific medias to satisfy certain needs, we used this theory to our advantage. Our music video was created for entertainment purposes and targeted an audience which Would seek out medias for their entertainment needs. Music videos follow three types of narrative, a narrative and story, a performance video or concept video. Our music video is mainly based on performance and therefor holds no real meaning other than aesthetics and entertainment whilst listening to our artists music. Consumers of music videos are interested to see the imagery that goes with the music video and the artist they are typically interested in; our music video follows this idea that our consumers would watch the video to see aesthetics and also to follow our constructed artist. our music video brand clearly matches our artist branding and the synergy for the rest of our products meaning fans of Isla who is our constructed artist will find entertainment in watching our music video and looking at our ancillary texts finding more about our artists music and personality for their entertainment.

The reception theory is the idea that a text is not accepted by an audience on the topics and texts itself but is constructed up within the relationship to how the audience receives the text depending on an individual’s background and life experiences. This theory did not greatly apply to my music video as there was no hidden meaning or narrative it was mainly performance although the reception theory may vary the audience type which likes our kind of video there isn’t many ways in which our video can be taken, it is bold and the aesthetics are decretive, we constructed our video to look aesthetically  pleasing to our audience rather than to be factual or to leave a lasting impact o our audience in a way that would provoke different views.